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The Fragrance Guide: How To Choose A Signature Scent

Finding the right perfume is one of those small luxuries that feels deeply personal. It’s not just about smelling good, but finding a scent that speaks to your personality, and leaves an impression long after you’ve walked away. Here is a complete guide to choosing your signature scent.

1.

Fragrance Families

First things first: fragrance strength matters. Know the fragrance families and strengths.  Eau de parfums have a higher concentration of perfume oils compared to eau de toilette. That means they tend to last longer. Extraits are even richer, and ideal for a night out. On the lighter side, eau de cologne or eau fraîche wears more softly. Understanding this helps you set realistic expectations before you fall in love with a scent that might fizzle out by noon.

2.

Fragrance Notes

Most perfumes don’t smell the same from the first time you applied it to when you end the day. They evolve in three act-like stages: top notes, heart notes, and base notes. The base notes are where longevity lives, look for  woods, amber, resins, vanilla, musk. These deeper notes often determine what you smell hours after wear.

Jo Malone

Vetiver & Golden Vanilla Cologne Intense

$228

Jo Malone

Amber & Lavender Cologne

$170

3.

How To Test

When testing, let your sample ride for a bit and revisit it. A perfume that smells okay at first may bloom beautifully later because of the base notes. You don’t need a dozen bottles to find your signature scent. Select a few options and give them a test week. The way you apply perfume affects how long it lasts. Start with hydrated skin. A light layer of unscented body lotion helps the perfume molecules cling better. Spray pulse points like  wrists, inner elbows, behind the ears, and the base of the neck, and let it dry naturally. Don’t rub your wrists together, because friction breaks down notes. 

Jo Malone

English Oak & Hazelnut Cologne

$26

Jo Malone

Pomegranate Noir Cologne

$26

Jo Malone

Peony & Blush Suede Cologne

$26

Jo Malone

Lime Basil & Mandarin Cologne

$26

4.

How To Layer

Layering fragrance isn’t about spraying everything you own. It’s about building harmony. Application can make or break your fragrance’s longevity through the day. Start with a lightly scented perfume primer, oil or body lotion. Then your perfume. Maybe add a light mist over clothes or scarf. This layering helps anchor the scent without overpowering.

Jo Malone

English Pear & Freesia Cologne

$122

Jo Malone

English Pear & Freesia Hand Cream

$30

5.

Adapt With the Season

No need to be married to one scent forever. When seasons change, your skin changes, and what wore beautifully in spring might feel heavy in midsummer. Keep a lighter version or a softer scent for warmer months (like a fresh floral) and a richer one (woody, amber, resinous) for colder months. When investing in a scent, consider buying “intense” or “extrait” versions if they exist. These often carry the same DNA as the regular scent but last deeper into the day without needing constant reapplication.

Jo Malone

Myrrh & Tonka Cologne Intense

$228

Jo Malone

Wild Bluebell Cologne

$170

Jo Malone

Hinoki & Cedarwood Cologne Intense

$228

Jo Malone

Orange Blossom Cologne

$170

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The Edit: Party Co-Ords

The Fragrance Guide: How To Choose A Signature Scent