It was here, in 1915, that Coco Chanel established one of her earliest couture houses, quietly rewriting the rules of women’s fashion along the French Atlantic coast. More than a century later, the house revisited that same shoreline to reassert its foundations at a moment of creative transition, and possibly for nostalgia’s sake.

The set was understated but evocative: a beige carpet mimicking sand, with a horizon of sea and sky peeking through the back. Placing the focus all  on the clothes. As each look appeared, there was a clear dialogue between past and present through the lens of Matthieu Blazy, whose approach felt reverential toward the house’s venerable founder.

Blazy referenced Chanel’s early icons: the little black dress, the jersey cardigan, and overstated Double C motifs that branded swimsuits, silk sets, and raffia skirts—all in aligned with the coastal theme.

A signature Chanel print, originally designed by Chanel in the 1930s in black, white, beige, red, and pale blue, was revisited in look 25 with a deeper navy replacing the original blue. It gave the palette a nautical feel. 

Chanel’s early Biarritz sportswear prioritized comfort and freedom, and Blazy continued that idea, with unstructured jackets, fluid skirts, and integrated decorative touches like lattice lace, gold-fringed coats, and gilded sandals.

Flapper references also appeared throughout. Where Chanel often used ribbons at the hip or neckline, Blazy leaned into dropped waists and horizontal detailing, creating a slightly more modern silhouette. The collection clearly embodied the house’s original intent: to translate the spirit of liberation and innovation into modern, wearable clothes for women.